Sell Courses Using Facebook Ads

Sell Courses Using Facebook Ads

Start to sell your courses using Facebook ads guide

The biggest part of creating online courses (besides creating it) is to actively market it. In fact, I am a big proponent of marketing the course prior to it even being created.

Online marketing can be overwhelming. It seems that nearly everyone says you have to produce content of some sort. Be it in a blog, writing on other sites, videos, or a podcast.

The reason you see this advice so much is because it works. But it only works when done well and on a consistent basis. Marketing your online courses isn’t a “one and done” deal. It goes on for the life of your business. So, if you commit to a podcast then you better be ready to produce the podcast for a very long time.

While creating content is the easiest way to get started, it isn’t the only way. You can also venture into paid advertising. Over the years the gold standard for this was Google Adwords. However, Facebook has now emerged as the “go-to” advertising platform.

Problem is, Facebook advertising can be intimidating. No one wants to lose money and you stand a very good chance of doing so if you are not sure how to use the platform effectively. Which I suppose is a good time to point out that you will have to spend money on Facebook ads, and probably a little more than you want to initially since there will be a learning curve. Gaining business experience is never completely free.

Wondering where to learn about Facebook advertising? If you spend too long in the search engines then you will come across many self-proclaimed experts selling you their course on “hacking” Facebook ads for maximum profits. You could purchase one of those programs, but you don’t need to.

If you don’t know anything about Facebook advertising then why not just go to Facebook and learn from them? They have a vested interest in teaching people how to use their ad program. Here is a free course that they offer.

After taking their course you will have the basic knowledge needed to start a test campaign. Set one up and start getting leads (even if your course isn’t created yet). By jumping in with Facebook ads you will be learning a skill that will directly impact your business.

Customise Learning for Employees

Elearning has come a long way since its early days. Specifically, it didn’t take long for instructional designers to realize that sitting through an elearning course can be boring.

For the most part people like to interact with others. They want to be part of a community and feel like what they are learning matters in a practical sense. It is because of this that course developers have gone through great lengths to create a more personal learning experience.

The best way to do this is by implementing a blended learning approach. This means using elearning in combination with other forms of training.

As the inforgraphic above details, the most popular methods used to help personalize learning include coaching and mentoring, mobile learning initiatives, social learning initiative, elearning, and video learning.

A combination of these strategies help to create a comprehensive learning experience for learners.

Of course this doesn’t mean that you should go out and use all of these methods. You should pick and choose the ones that make most sense to your organization.

ELearning probably has a place so you can count on using that. If I were to pick another one to use I would go with social learning. Once set-up you can have a robust social learning environment running that doesn’t require a ton of maintenance.

Use gamification elements, forums, user profiles, user groupings, and activity streams to supplement the course material. Learners know immediately that they are not alone. Have a course facilitator encourage discussion and interaction.

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