Our user guide will walk you through setting up your blog and getting people to read it
The value of a blog to any website, be it business or personal is well documented so we won’t cover them again here, but all over the internet, you will find examples of blogs driving a site’s business success (www.seomoz.org/blog) as a resource for customers (www.msitsolutions.net/blog).
This blog post will cover
Installing WordPress with MS IT Solutions
- Adding a new template/ theme (and where to find them)
- Advice on writing your blog
- Driving traffic to the blog
Please note, at MS IT Solutions we are using the latest release WordPress for our own blog and for our customers to install.
Installing the software
The easiest way to get your blog software up and running is to use a one click install solution. Happily, if you are one of our starter/ Business web hosting, reseller hosting or VPS customers you can log in to your cPanel control panel. Select WordPress logo and follow the on screen instructions to finish the setup and you are done.
Add a new template/ theme
You can find a library of free and paid WordPress templates on the WordPress site here https://wordpress.org/extend/themes/. It is worth taking some time to go through a large collection of these to make sure you find the one that fits all your criteria. Smashing Magazine has put together a top 100 list which is worth scanning as well (https://www.smashingmagazine.com/2008/01/08/100-excellent-free-high-quality-wordpress-themes/ and brilliantly as I was writing this post they posted a new one for 2009 https://www.smashingmagazine.com/2009/05/18/100-amazing-free-wordpress-themes-for-2009/)
Other sites with templates include:
Writing your blog
The two big questions to ask are “Why should anyone read the blog?” and “Why would they want to come back and read it again?” Press releases covering new product launches, promotions or staff hires are fine in moderation, but not if that is all the blog is about. People simply won’t read it. With so much information to be read online to gain traction with a reader, a blog has to be one of the following…
Recommended reading to help write your blog…
Driving traffic to your blog
Writing a blog no one is reading is a depressing affair. You spend hours writing an insightful article that you are genuinely proud on and Google Analytics shows a big fat Zero for page views.
The easiest way to drive traffic is if your blog is part of a much larger site. Linking to it from the home page is a no brainer and you should also consider adding a feed to the home page that shows the latest post titles. Also, if you send out newsletters to a customer base link to stories from your blog rather than duplicating the work.
If you have a standalone blog, rather than attempting to build your own community from scratch consider engaging in existing communities, be it through forums, niche social networks or even leaving post comments on already popular blogs. If you are confident in both your writing skills and knowledge approaching sites to write for them is a great way to get exposure, position yourself as an expert and gain a high-quality link to your site. For example, if your blog was about online marketing https://www.searchengineland.com/ would be a logical site to approach with an idea.